EasyMorph is a fast, capable, yet very affordable alternative to Alteryx. It is used by thousands of people around the world every day. EasyMorph offers data preparation capabilities that mostly match Alteryx (EasyMorph doesn't do geospatial/predictive analytics but have stronger workflow automation and data analysis capabilities). At the same time, EasyMorph is an order of magnitude less expensive than Alteryx. Features at a glance:
|Desktop user license||$5,195/year||$750/year|
|Desktop scheduling||???||$0 (included)|
* Disclaimer: As per public pricing on Alteryx's website as of 5/22/2020. EasyMorph Inc. bears no responsibility for the validity and correctness of prices for non-EasyMorph products.
The price difference can be confusing, but don't let it fool you. EasyMorph is a highly capable, fast, top-quality product that is just not overpriced. Unlike Alteryx, which is based on somewhat outdated concepts from the 90s, EasyMorph, as more modern software, benefits from recent advances in computer technology and has excellent data transformation and analysis capabilities. Therefore, the real questions are:
We believe it's because Alteryx is used to be positioned as a high-end enterprise system that implies a certain sales model. In this model, sales are done mainly by high-salaried enterprise salespeople and involve very expensive marketing. For instance, according to the SEC filings, in 2016, Alteryx Inc spent on sales and marketing about 82% of the gross profit. In order to compensate for the high cost of sales and marketing Alteryx has no choice but to keep prices high for their customers. Overly expensive pricing is a concern that is frequently cited by Alteryx customers. As a result, many Alteryx customers provide self-service data-preparation capabilities to fewer employees than they would like.
On the other hand, we at EasyMorph don't spend a lot on sales and marketing therefore they don't inflate our pricing. Instead, we let the product speak for itself and help it with a bit of online advertisement. As a result, in 2020 alone, EasyMorph's user base grew by 80%. We focus our efforts and resources on product development — calculation speed, ease of use, and suitability for real-life cases. Our business model dramatically reduces licensing costs for our customers while providing them with a modern, versatile, and highly-acclaimed product. But most importantly, it enables our mission — make life easier for non-technical people who work with data. We believe that affordable licensing is instrumental for the wide adoption of a tool like EasyMorph in an organization so that anyone can bring their productivity to a whole new level.
Query databases, load multiple files at once, use more than 120 built-in transforms and actions in a highly interactive, visual way. EasyMorph automatically creates necessary transforms when you manipulate data directly.
Parameterize transformation properties and expressions.
Use the built-in scheduler (included into the desktop license) or EasyMorph Server to run tasks hourly, daily, or weekly.
Unlike Alteryx, in EasyMorph, data analysis and profiling are an integral part of design. EasyMorph's ultra-fast calculation engine compresses and keeps all data in memory. It makes the full result (not just the top few hundred rows) of every transformation step instantly available for analysis, even if it's millions of rows. The built-in interactive data analysis tools provide an excellent insight into calculation logic at any step, minimize human errors, and reduce time spent on designing and debugging workflows.
Alteryx, like many other ETL and analytical applications, is built on concepts from the 90s when computer specifications and business needs were quite different. Whitepaper "Modern data transformation re-thought from scratch" describes how modern computer technology enabled creating EasyMorph, a modern data automation tool designed from the ground up for the present-day demands of users and organizations.Get the whitepaper
A subset of actions in EasyMorph is called external actions. The external actions can be inserted anywhere in an EasyMorph workflow for interaction with files, enterprise systems, and cloud applications. For instance:
Run workflows on schedule — hourly, daily, or on particular days of week or month. Create rule-based alerts (e.g., to monitor data quality issues) and reusable parameterized tasks. The scheduling capability is included without extra charge with both Desktop and Server editions of EasyMorph.
With EasyMorph, you can design complex non-linear workflows with loops and conditional branching. For instance, send an e-mail notification automatically with a list of bad records if a data quality issue is detected in a workflow. Or process a list of files in a loop uniformly. Or repeatedly check a database table until a certain record appears in it.