We're passionate advocates of people who work with data. We see our mission in making their lives easier by challenging the existing status quo:
Non-technical people lack data tooling
Non-technical people are under-served when it comes to data automation. While IT specialists have all kinds of tools to work with data, non-technical users, such as finance analysts or marketing managers, only have Excel at their disposal. As a result, every day, smart well-educated people around the world drown in tedious manual work. That doesn't look right.
Too much ceremony in enterprise software
Even data engineers who work with enterprise data tools suffer from too much ceremony these applications require. Everything just takes too much time and effort. Feature bloat and slow, unresponsive UI make developers' experience unnecessarily miserable. It doesn't have to be like that.
Slow software is expensive
No data software is free because the main cost driver is almost never software licensing—it's the salary of people who use the software. Yet, every year, billions of dollars of productivity are wasted because of slow software, even if it's perceived as free. The damage from slow software is underrated and overlooked.