4.8
700+ organizations 45+ countries 350+ capabilities
Surprisingly capable. Fairly priced.
Alteryx users like the idea of visual data preparation, but most of them find Alteryx extermely overpriced. EasyMorph is a tried-and-true data preparation application that offers great insight into data, a wide range of transformation tools, many integrations, and superior user experience.
What makes EasyMorph better than Alteryx
Ultimate data visibility
It's hard to transform data if you don't see it. Unfortunately, Alteryx tools don’t show you the full data, only a few top rows. Therefore, you have to use the Browser tool and re-run your workflow from the beginning every time you need to see the full result of just one step. So inconvenient! How are you supposed to discover data quality problems and catch calculation errors if you don't even see all the data you transform? What if errors hide in the rows Alteryx doesn't show you?
Shows the full output of every transformation step
Instantly see all unique values in every column for any step
Instantly available, just click and see
Doesn't show the full dataset, only top rows
Doesn't show all the unique values in columns, no data profiling
To capture the full output of a step, you need to run the whole workflow, from the beginning, every time!
Reactive recalculation
You used to re-running the whole workflow in Alteryx from the beginning after any change, but that wastes your time, especially if you work with large datasets. In EasyMorph, you see the result of every change instantly, thanks to reactive workflow recalculation happening in the background after a change. Now you can work at the speed of thought.
Recalculates everything instantly
Recalculates only from the point of change - fast!
Workflow must be re-run after every change
Workflow always runs from the beginning
Built-in data analysis
Enjoy the luxury of seeing and analyzing full data at any step. Go beyond basic profiling, and switch in one click into the Analysis View at any tool (action). Filter rows with facets, build on-off charts, and explore relationships in data. Discover trends, patterns, and outliers in a snap.
Instant filtering at every step to explore relationships in data and investigate data problems
Build charts, pivot tables as if it was a BI tool
Sandboxes
Merge profiler
Not possible to analyze data instantly because steps don't show all data
To collect the full output of just one step, the workflow must be re-calculated from the beginning - very inconvenient for data analysis
Modern data type system
ETL tools are increasingly used to process semi-structured data typical for the internet such as JSON or CSV, and, of course, spreadsheets. However, traditional ETL apps don't work well with such data formats as their concept was invented before the internet. Besides that, traditional ETL tools are poorly suited for financial calculations as they introduce rounding errors because they use floating-point numbers, a wrong choice forbusiness calculations.
One column can mix various data types
Preserves the original data type
Uses double-precision 128-bit fixed-point decimals, ideal for finance and business calculations
0.1+0.2=0.3 evaluates to TRUE, unsurprisingly
One column must be of one and only data type
Forces data conversion, loses original data type
Uses 64-bit float-point numbers, introduces hard-to-catch rounding errors in financial calculations
0.1+0.2=0.3 evaluates to FALSE, a surprise for many
Features
A highly capable automation tool overall:
(Cloud) triggers
Trigger local workflows on events (webhooks) from cloud applications in near real-time.
Scheduler
Schedule Hub tasks to run once, hourly, continuously daily, weekly, or monthly.
File manager
Browse, upload, and download files from remote file services such as OneDrive or SFTP.
API integration
Integrate via HTTP APIs with external applications without coding.
Issue tracker
Built-in highly automated issue tracker to assign and manage tasks and track their progress.
Data privacy
No data or telemetry sent to the cloud. Optional dataset encryption helps secure data at rest.
Merge profiler
Visual merge profiler that helps detect merge errors such as duplicate rows or not matched keys.
Auto-documentation
Automatically generate a human-readable workflow description in plain English. No AI used.
Data virtualization
Build dynamic data views that retrieve, transform, and combine data from multiple systems on the fly.
Powerful automation
Data preparation requires good data automation. In fact, EasyMorph doesn't make a distinction between ETL and automation. It's a multi-purpose data automation tool that helps you automate more than just ETL pipelines:
- File operations - copy/rename/delete/zip/unzip/etc.
- File transfers, uploads, and downloads
- Web requests and API automation
- Send/receive emails, mark read, save attachments, etc
- Send alerts and notifications to Teams, Slack or mobile devices
- Create tickets in JIRA or ZenDesk
Advanced workflow constructs
EasyMorph allows designing complex calculations with programming constructs typical for programming:
- Loops
- Subroutines
- Conditional IF/THEN branching
- Exceptions
- Mutexes
- Key-value store (dictionary)
Under the hood
Our secret: the in-memory engine
The excellent user experience offered by EasyMorph has become possible thanks to EasyMorph's state-of-the-art data transformation engine that processes all data entirely in memory.
- Aggressively compresses data on the fly so you can transform instantly millions of rows even on an average laptop
- Eliminates slow disk I/O operations (slow even for SSD)
- Highly parallelized
- Fast algorithms transform data without decompression
A platform that scales with your goals
EasyMorph is a versatile data automation platform that saves time, helps get things done, and brings collaboration between business professionals and data engineers to the next level. Start with data preparation and discover all the other capabilities of the platform.
Data exploration & analysis
Retrieve, explore, and analyze data no matter where it’s stored
Collaboration
Bring everyone in your team on the same page
Data transformation
Trigger-based and scheduled data transformation
Work automation
Data-oriented task automation for your team
EasyMorph
Special offer
Exchange Alteryx for EasyMorph at no cost
Start switching to EasyMorph right away. We will provide you with twice more licenses for free until your current Alteryx license expires.
Why EasyMorph is so less expensive than Alteryx
| Product | EasyMorph | Alteryx |
|---|---|---|
| Desktop | $900 | $4,950 |
| Hub | $24,000 | $75,000+ |
Is EasyMorph less expensive because it’s a worse product? Don’t let the price difference to fool you. Alteryx used to be positioned as a high-end enterprise system that implies a sales model where sales are done by high-salaried enterprise salespeople and involve very expensive marketing. In order to compensate for the high cost of sales and marketing Alteryx has no choice but to keep prices high for their customers.
We at EasyMorph don't spend a lot on sales and marketing therefore they don't inflate our pricing. Instead, we let the product speak for itself and reinvest most of revenue in product development.
Answers to some Frequently Asked Questions:
- NOT FOR PUBLISH PLEASE UPDATE TEXT! Do you have a Mac Version? Do you have a Mac Version?
- EasyMorph comes only in a 64-bit version and only for Windows. EasyMorph comes only in a 64-bit version and only for Windows.EasyMorph comes only in a 64-bit version and only for Windows. EasyMorph comes only in a 64-bit version and only for Windows.
- Why is it forever free?
- EasyMorph works in the time-unlimited free edition mode unless a valid license key is applied. Compare editions.
- Why is it forever free?
- EasyMorph works in the time-unlimited free edition mode unless a valid license key is applied. Compare editions.