EasyMorph employs a novel approach that combines simplicity similar to that of data preparation utilities and the power typical for professional ETL systems. It allows business users to design complex non-linear multi-step data transformations visually without using SQL or scripts. Data experts use EasyMorph for ETL and task automation.
For business users
For data experts
Data transformation isn't an easy task. One of its main challenges is having a clear understanding of the transformation logic because it's highly prone to human errors and data quality issues. We walked away from the traditional approach to designing transformations in order to bring more clarity into calculations, and make authoring simpler:
Here is what it looks like (looped 2-minute animation):
A 3-minute overview and demo of EasyMorph that shows querying a database, applying transformations, using expressions and, finally, exporting results back into the database.
EasyMorph adds self-service data transformation capabilities where they are missing, eliminates tedious scripting.
Tableau users design complex transformations without help of IT staff, generate TDEs, publish data sources to Tableau Server.
Qlik users replace entire load scripts with visual transformations in EasyMorph, generate QVD files.
Excel users design error-proof data transformation processes visually, instead of writing VBA macros.